Next-generation case studies

Is the case study as we know it, dead?

How are changes in the way people access and share information in a super-connected technology-rich and time-poor world impacting the case study in 2011 and beyond?

How about thinking of a case study as an event rather than 1000 words to be read from start to finish?.  »read on

We're proud to announce the 4th Riffs 'n Rants reference pros best-practice-sharing and networking event.  As the last one was so successful we are keeping the same format of four client-side reference pros speaking about aspects of their programmes, followed by dinner.
This invitation-only reference pros event is a sales-free zone dedicated to riffing about the stuff you like and ranting about the stuff that drives you crazy, with like-minded people.
Think of it as reference rehab :o)   »Register your interest      »Check out the pics from Riffs ‘n Rants 3

We’re 20 years old! (but don’t look a day over, er, 35!)

To celebrate our 20th Birthday we have committed to raising £10,000 for our charity partner ShelterBox within 2011, which will pay for 20 ShelterBoxes in disaster-ridden countries.

In honour of this challenge (and the fact it is our Birthday), we hosted a party for the team and alumni @ Capesthorne Hall! To see what we got up to, take a look at our fun and frolics here on our Facebook page

It's hard enough to get a customer to sign a release form, let alone send over a nice hi-res logo so you can publish your newly-completed case study.

Here are five ways to be on-brand and ship that case study  in a timely manner.   »read on

7 top tips for e-newsletters

60 per cent of business decision makers say the Internet and email is the best way to reach your customers as it is targeted and relevant to them.
So how do you engage your audience? The e-comms team have put together seven top tips how to improve your open and click rates.
 » Read more

The team has grown significantly since the last issue of inEvidence insights; Lots of bright folks with disparate backgrounds which keeps things fresh. Our new offices which looked massive a year ago are starting to seem a little smaller (do they make bunk-desks?).

We’ve also been busy establishing our new San Francisco team  and it’s also a tale of three weddings: Laura’s one in May, Kris’ forthcoming on in September and of course Will and Kate’s.
 » Read more

“A satisfied customer? We should have him stuffed!”*

Making the most of your customers is often not seen as a top priority but maybe it should be.

 »Read more

*Basil Fawlty, Fawlty Towers.